Looking for a certain shop or a bar to quench your thirst?
Send a matching emoji and we’ll help you find your way.
Brief
KLM is already offering great services through Facebook Messenger before customers start their travel. The brief was to create a service to help KLM customers in a fun and relevant way when they are actually travelling.
Idea
In order to help make this a reality KLM Royal Dutch Airlines launched a new emoji
service for Facebook Messenger that makes it easy to find your way in an unknown city or
country. Looking for the nearest ATM? Simply send the matching emoji 💶 to KLM,
share your current location and KLM instantly replies with the nearest address. And what
about an Italian restaurant? The matching emoji 🍕 and your location is enough to help
you find your way.
Visit
klm.com/messenger/emoji
Execution
The first order of business was to create 2400 responses for all emoji’s. We call this
our “Emojinal Intelligence” database 😀. To ensure the responses were relevant, we
categorized the locations and linked them to the related emoji. And of course we
included a lot of Easter eggs as well! The service is connected to Facebook Messenger
through our own API with Google Location data. So as soon as a user sends an emoji and
his/her location, it is translated in a query and result for a nearby location matching
that emoji is send to the user instantly.
Curious? Send an emoji to KLM on Facebook Messenger and KLM will help you find your way.
