Case: AR TATTOO

INK DISTRICT

The AR-tattoo is a unique communication between your mobile device and your own canvas.
Scan your tattoo with the special App to bring it to life through an amazing animation.

New tattooshops are opening at a fast pace. This makes it hard for tattoo shop INK DISTRICT to stand out.
That’s why we added some magic to their product.

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Strategy

Tattoos have seen a huge regained interest over the past decade. But the concept of a tattoo hasn’t changed for centuries. This makes it very hard for tattoo businesses to stand out and distinguish themselves in an ever more crowded industry. Tattoos vary in quality, but are more or less the same. Could we use technology to add more value to the same tattoos and create an entire new product for an industry that hasn’t seen a product innovation since the beginning of time?

Idea

INK DISTRICT created a special series of tattoos. These icons were based on the tattoos people asked for most in their shop. The icons can be easily recognized by our custom built app, just by hovering over the tattoo. All tattoo’s come with their own corresponding animation. A bird comes to life and flies away, a diamond starts sparkling, etc. These animations are instantly triggered when ’scanning’ the tattoo using advanced image recognition.

Results

The evening we launched AR tattoos it was a huge success, lines of people to got inked and enjoy this immersive tattoo experience. Because of this huge success and the many requests we are going to expand this product together with INK DISTRICT and add a lot of different tattoos and related AR experiences.

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