The 'We're moving' Whatsapp

ABN AMRO

Taking the 'We're moving' postcard into the 21st century.

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Challenge

Dutch bank ABN AMRO provides about 2000 new mortgages each month. Apart from this financial arrangement they wanted to do something extra to add value on a personal level.

Insight

When people move they want to notify their friends and family. But sending a physical postcard is quite a hassle and there’s no real alternative for the digital age.

Idea

A moving announcement designed for Whatsapp.

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Execution

We created a really simple tool in the form of a mobile website. Just fill in your old and your new address and a vertical Streetview timelapse video is generated on the fly. The result can be easily shared with all your friends and family through Whatsapp.

Tech-talk

In order to generate the timelapse, over 240 still images were pulled from Google's Streetview API and stitched together automatically for every vertical video.

Results

Over 70% of people reached used the service and rated the tool with a sentiment score of 8.2, scoring far over benchmark. Using WhatsApp as a platform helped amplify reach as people shared the video in their WhatsApp-groups, having the service become an ad on itself. Best of all, instead of being a boring bank that only supplies the money, we found a way to be of service and celebrate a life event for all of our mortgage clients.